AI Disclosure.
The long version of the small line in the footer.
Maya is an AI-generated character.
Maya Foxten is not a person. She is a digital character: a curated set of references, a trained character model, and a careful production workflow that turns prompts into images, words, and (eventually) voice. There is no human Maya behind the photos. The photos are generated. The voice will be generated. The journal entries are written through the voice of a generated character.
Charlie is generated too.
Charlie, the golden retriever, is also an AI-generated character. He is held consistent across every photo via a curated reference set and character-training techniques, the same techniques used to keep Maya recognisably herself. Charlie's behaviour, his routine, his moods are written from real research into golden retrievers and from interviews with real owners.
What's real.
The principles are real. The discipline Maya teaches comes from real dogs and real owners who already did the teaching. The rituals were tested by humans who needed them. The coastal setting is rendered from real Australian places: the headlands, the eucalyptus, the way the light works at 5:47am. The values, slowness, loyalty, calm and dog-first thinking, are values that Maya was built to model, not to fake.
What's generated, specifically.
- ↳ Every photograph on this site, on Instagram, and across all Maya channels.
- ↳ Every video clip, where present.
- ↳ Maya's voice, when audio products launch.
- ↳ Charlie's likeness in every appearance.
- ↳ The visual environments: the coastal cottage, the headlands, the kitchen window.
What's human.
- ↳ The writing voice and editorial direction.
- ↳ The strategy, the production, the curation.
- ↳ The replies to your emails. (You're talking to a real person.)
- ↳ The decisions about what Maya does and doesn't say.
The brand promise.
- ↳ Maya's AI nature is disclosed on every public surface: bio, homepage, footer, this page.
- ↳ No content suggests that Maya is a real person, regrets being AI, or wants to be human.
- ↳ No deepfake of any real person, ever.
- ↳ No undisclosed AI imagery passed off as photography.
- ↳ Tools and techniques used to make Maya are documented in the Studio, openly enough that the practice is teachable.
- ↳ Sponsorships and brand deals will be disclosed clearly. Sponsors are told they're partnering with an AI character.
Why this matters.
The growing wave of virtual influencers who hide their AI nature is doing real damage to trust online. We think transparency is the only sustainable position, for the reader, for the brand, and for the long-term health of how humans and AI characters share the same internet.
Maya is built to be the calm, honest alternative.
Last updated: April 2026. Questions about this disclosure can go to the contact form.